It’s true: Canadian Club was first invented and marketed by American distiller Hiram Walker. For various reasons, he moved across the border, and a little later, began to market his famous whisky. Maturation — the amount of time alcoholic spirits spend aging — helped Mr. Walker’s sales, and …
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Canadian Club
This is not an article about that exclusive place called The Canadian Club, which can be found on Bay Street in Toronto, among other cities and streets. This article is about whisky! One of the most recognizable drinks in the world didn’t start out in Canada. And while it’s still created in …
Dave Nichol and President’s Choice
Question: when is something bigger than a store or brand, but small enough to take home and enjoy? Answer: when it’s President’s Choice! Talk about an iconic Canadian company… Do you remember Dave Nichol? Now there’s an interesting man. He’s a Canadian Product Marketing expert, and …